Prod Bldg Unlisted 25FW

May. 2025 Hangzhou, China. DISCOVER MORE<<<

Prod Bldg【Oz3000】

Jan. 2025 Producer This season embraces a core of romanticism, blending it with elements of the unreal, the conflicting, and the chaotic, to craft an uncharted journey. Through intense emotions, dramatic expressions, and abstract imagery, it invites the audience to unleash their imagination. Inspired by the classic The Wizard of Oz, Oz3000 symbolizes a futuristic journey of self-discovery. DISCOVER MORE<<<

Prod Bldg【Hour 25】

Oct. 2024 Producer In this series, we describe a non-existent time to establish an emotional connection between people and the urban city. Through the use of metallic textures, faux leather, fur, and sheer elements, we encapsulate the intertwining emotions of rebelliousness, clarity, tranquility, and liberty in this process. DISCOVER MORE<<<

Prod Bldg AW24

Jun, 2024 Producer "Souls, Ruins, Cities, and Dreams" AW24 series continues PROD’s signature approach to eclectic and unique style, infusing contradicting elements together. It explores the incorporation of Gothic romance and dramatic expressions. DISCOVER MORE<<<

Pepsi Recycling Fashion Virtual Show

Jun, 2022 Account Manager/ Third Part Producer During the pandemic, I worked as the line producer with Inert Plan, teaming up with Pepsi to create a fun and creative video about sustainability. We built a virtual fashion collection and a digital street using recycled plastic bottles. By turning digital wearables into real clothes made from recyclable materials, we brought the concept of eco-friendly fashion to life in a fresh and engaging way. DISCOVER MORE<<<

FengChenWang Visual Show

05. 2022 Project Senior Manager As the Project Senior Manager, I led the collaboration with the FengChenWang team and artists from 3Dstyle to create the brand’s first virtual fashion collection and a cinematic virtual runway film. Every detail counted, from hair movement to fur texture to the swinging accessories on the FCW x Nike shoes. DISCOVER MORE<<<

Sensodyne SS2022 SHFW Booth

SS2022 Oct.2021 Shanghai Fashion Week Show Booth Account Executive We created a new Fashion Week campaign for Sensodyne toothpaste, blending creative storytelling with brand strategy. The goal was to refresh the brand image — keeping it premium and professional, while making it more relevant to modern, style-conscious consumers. I helped position Sensodyne as both aspirational and aligned with their lifestyle, strengthening brand connection and appeal. DISCOVER MORE<<<

UTC Beijing Pop-up store

Nov. 2021 Account Executive Pepsi collaborated with leading sports fashion brand Li-Ning to launch a crossover collection, The design embodies the drive to surpass limits and celebrates the fearless. DISCOVER MORE<<<

Digital Shanghai Fashion Week Forum

​Project Senior Manager/ Producer ​06. 2022

Sensodyne O2O Roadshow

Oct/Nov. 2021 Account Executive Wuhan/ Chengdu, CN

Sensodyne Tmall Brand Day

Account Executive

Hunan TV Promoting the Spirit of Craftsmanship- A Variety Show

Tencent Penguin Tutoring promotion advertising