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Klaviyo Flow

I helped PROD build its email marketing system from the ground up, optimizing Klaviyo through campaign planning, automated flows (welcome, abandoned cart, post-purchase), and A/B testing on subject lines, CTAs, and layouts, resulting in over 40% YoY growth in AOV.

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Annual FLOW Benchmark

Annual FLow : Jan.01-Dec.16,2025
 

  • Flows have become a stable source of automated revenue, with strong year-over-year growth.
     

  • Conversion efficiency is stable, providing a solid foundation for scalable replication.
     

  • Customer experience metrics remain healthy, supporting long-term sustainability.

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