Pepsi Recycling Virtual Fashion Show
As the producer at IMS Group-Inert Plan, I led the entire collaboration with PepsiCo China from the ground up. This included everything from negotiating and signing the contract, to building the budget and making sure the project stayed on track from start to finish. I oversaw every stage of the production process—writing the script, exploring different visual styles, and working closely with CG artists to bring our ideas to life. The content included a mix of video, animation, and 3D elements, and I ensured everything was delivered on time and within budget.
Beyond the creative process, I was deeply involved in managing contracts and budgets. I’ve worked closely with Pepsi’s internal teams—including brand, creative, legal, procurement, and product. I’m used to balancing creative ideas with practical constraints, and I take pride in being highly organized, results-driven, and focused on solving problems without losing sight of the bigger picture.
One of the biggest challenges we faced came during the peak of the Shanghai COVID lockdown. Our entire team was suddenly confined to working from home, while the delivery deadline was fast approaching. As the team lead, I quickly adjusted our schedule, coordinated remote workflows, and helped manage everyone’s stress levels. Thanks to that, we still delivered the final content on time—and it was well received by both the client and the public. Our videos reached over 22.87 million views across platforms, and the campaign generated more than 2.09 million reads online. In September 2022, the project’s virtual fashion collection was even featured at Shanghai Fashion Week SS2023.
PepsiCo has long been dedicated to recycling plastic bottles — breaking them down and giving them a second life through thoughtful reuse.
For Shanghai Fashion Week 2022, we brought this idea into the digital space by building a virtual street scene where avatars tossed plastic bottles into recycling machines, turning sustainability into an interactive fashion experience.
In 2023, we pushed the concept even further by turning the digital looks from the campaign into real garments, marking Pepsi’s first crossover from virtual to physical fashion. The collection was unveiled at the 2023 SS Shanghai Fashion Week, bringing digital creativity and sustainability together on the runway.
