Developed a new Fashion Week campaign for Sensodyne China from both a creative and strategic branding perspective. The goal was to elevate the brand’s relevance within the fashion and lifestyle space, while maintaining its premium and professional image. By aligning the campaign with the values and aspirations of its core target audience — affluent, career-driven, and highly educated women — we positioned the brand as both a reflection of and a leader within this consumer segment. This approach aimed to enhance emotional resonance, strengthen brand affinity, and reinforce Sensodyne’s role as a trusted yet aspirational choice in their daily lives.

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