Sensodyne O2O 2021 Road Show
Chengdu/ Wuhan, China
For this two-city “Healing Train” activation, we helped the brand integrate key resources to maximize both impact and relevance. We brought in licensed dentists for on-site consultations, collaborated with influencers for live event coverage, leveraged mall LED screens for high-visibility media placements, and curated multi-channel POSM product displays across the venue.
The campaign significantly boosted brand awareness and consumer engagement. It generated over 3.07 million impressions, reached 2.47 million offline consumers, attracted 170,000+ on-site visitors, and drove over 6,000 offline interactions. Online, the campaign delivered 81,000+ engagements across platforms — strengthening both digital presence and in-store traffic.
Healing Train Road Show
Led end-to-end planning and execution of a 7-day immersive O2O consumer experience campaign for Sensodyne in Chengdu and Wuhan. Oversaw creative concepting, booth construction, and on-site operations.
We built an outdoor roadshow installation at Chengdu Wanda Mall and an indoor booth at Wuhan Jiangchen Sky Street Mall, each spanning 1,960 sq ft and constructed over two nights and one day. The experience featured 10 themed zones, including a main stage, immersive photo area, POSM product display, ice cream tasting, interactive gift section, and an oral health education area.
For our co-branded online campaign between Sensodyne and major e-commerce platforms like Tmall and JD.com, we designed a limited-edition magnetic levitation toothpaste as a premium gift. The concept blended the brand’s core values of innovation and professionalism with a sleek, futuristic design.
Using maglev technology, we created a custom base that allows the toothpaste to float in mid-air — turning a simple daily routine into a visually elevated, sensory experience. Whether starting or ending the day, this unique product served as a memorable brand touchpoint, reinforcing Sensodyne’s premium positioning and enhancing engagement through thoughtful design.
